To get a home sold, two things need to take place. First, we need to position it properly and price it well. so it’s important to understand the pulse of the market. Once we establish the price, our job is to market it to its fullest to all the buyers out there by being very aggressive. Easier said than done. Not all agents do this. Here’s why homes don’t sell and what needs to happen.
- There’s no specific marketing plan to help sell the home. We plan that outlines how we maximize BOTH digital on-line and offline exposure for your property.
- A realtor puts the home in the MLS (Multiple Listing Service) and then just waits. If it was that easy then all the homes in MLS would sell, but only 5 to 8% sell if the only exposure is in the MLS. In Bucks County this means 92 to 95% homes don’t sell if they are just in the MLS. We have systems that continuously promote the property to the buying public and other agents.
- Database marketing is lacking. A lot of buyers are looking on the Internet and plan to purchase in 9 to 18 months, but most agents don’t have a way to market to them. This large group that’s looking to buy later isn’t being cultivated, but we capture their information and keep in touch with these potential buyers on a weekly and monthly basis. We build relationships with them. These potential buyers come to us because we keep in touch with them, educate them and they ultimately feel comfortable working with us. We nurture these leads over time and turn them into buyers.
- Almost 90% of the time buyers will go to the Internet first to get information on a property. You can find just about every home today on three main Internet sites—Zillow, Trulia and realtor.com if it’s in the MLS. Yes, your home gets exposure to online traffic, but a great realtor needs a system to drive online home shoppers back to their unique web site to capture their information.We drive buyers to our UpperBucksHomes.com (you are here!) where we get thousands of visits every month. These visits help get your property in front of buyers who are specifically searching homes for sale in Upper Bucks County. It only take one – UpperBucksHomes.com can make the difference!
- The agent isn’t in touch with the seller. Agents must be in constant communication with the seller and share feedback from potential buyers so the seller can make changes midstream, such as change the price or condition of the home. The bottom line? The agent must engage in clear constant communication with the seller. If not, homes most likely won’t sell.
Give us a call so we can tell you where to be positioned and how to be successful in this market. Please contact us at 215-534-1639 or Contact Us today for a detailed property analysis.